Tuesday, June 24, 2008

Microsoft In Moroccan context




In a Moroccan context, not everybody knows Bill Gates; if I don’t say less than 1% of the Moroccan population (I couldn’t find any statistics concerning the use of PCs in Morocco, so I just assumed). Anyway, we all know that Moroccans buy Microsoft software, other software, music, films (whatever one needs) at really low prices. They just buy copies, not original ones, but still it works for their computers. They have the same product but at 20 MAD instead of 1500 MAD. Morocco is not considered as a potential market for Bill Gates because of the ignorance of people and because of the low number of Moroccans using computers comparing to China or Asia and also because of the language barrier. Even though Gates knows that counterfeiting is tremendous in Morocco, and that the majority to not say everyone using a computer is using his software (Windows & MS-Office), he did not have the same strategy of abandoning the protection of Microsoft products. Also, he did not cut the price for Moroccan students since they are still charged the equivalent of the price as in Europe (100Euros) or US (150$) despite the fact that they are only paying 20 Dirhams or less by purchasing fake products. Today, Bill Gates is considering those former strategies as Microsoft’s best LONG-TERM strategy but that he applies only to markets that he considers potential and promising massive profits.

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